How to Price Etsy Listings After Fees: Official Fee Stack and a Worked Example
Etsy’s mandatory U.S. fee stack is published on Etsy Help: $0.20 per listing, 6.5% transaction fee on the order total including shipping, and Etsy Payments processing of 3% + $0.25 per order for U.S. bank accounts. This guide walks through pricing after those fees. Offsite Ads and subscriptions can add more. Confirm current rates on Etsy Help before you list.
Official U.S. fee stack (Etsy Help)
- Listing fee: $0.20 when you create or renew a listing (Etsy Help, Fees & Payments).
- Transaction fee: 6.5% of total order amount including shipping and gift wrap (Etsy Help).
- Payment processing: 3% of total sale plus $0.25 per order for U.S. bank accounts on Etsy Payments (Etsy Help payment processing article).
- Offsite Ads: 12% or 15% on attributed sales when that program applies (Etsy policy; not on every order).
Worked example on a $100 order
Illustrative U.S. sale: $85 item + $15 shipping = $100 order total. Transaction fee 6.5% = $6.50. Payment processing 3% + $0.25 = $3.25. Listing fee $0.20 amortized per sale depends on volume. Core Etsy fees about $9.95 before product cost, labor, and tax reserve. On a $40 product cost and two hours labor, net shrinks fast. Run etsy-profit with your real numbers.
Illustrative: $100 order, $40 materials, $9.95 core Etsy fees, two hours packing and admin, 25% reserve on net profit. Gross $100, costs $49.95, profit before reserve $50.05, reserve $12.51, spendable $37.54, net hourly near $18.77 on two hours. Raise price or cut time before you scale listings.
Pricing mistakes sellers make
- Pricing on item only and forgetting shipping is in the 6.5% transaction base.
- Ignoring the $0.25 flat processing hit on small orders.
- Treating Offsite Ads orders like organic orders in margin math.
- Forgetting listing renewals every four months on unsold listings.
Practical pricing workflow
- Sum material, packaging, and shipping subsidy you pay.
- Add target labor hours times your minimum net hourly.
- Gross up for Etsy’s 6.5% transaction fee and 3% + $0.25 processing.
- Add tax reserve slice you use in planning.
- Enter the result in etsy-profit and stress-test at $0 sales and at five sales.
When Etsy pricing can work
- Margin after official fees clears your hourly floor.
- Shipping strategy does not donate margin to the transaction fee.
- You can batch production to cut per-unit labor.
- Repeat listings amortize the $0.20 listing fee.
When to pick another channel
- Average order value is too low for the $0.25 processing flat fee.
- Offsite Ads fees apply on thin-margin SKUs.
- Local pickup or direct sales beat fees for your product type.
Sidequity takeaway
Etsy pricing after fees is worth modeling before you list ten SKUs at the same price. Official Etsy Help rates change; verify there first. Run etsy-profit, then read is Etsy worth it and side hustles for selling stuff.
Suggested next steps
- Read Etsy Help on payment processing for your bank country.
- Run etsy-profit on your best-selling SKU.
- Compare facebook-marketplace-flipping for local-only goods.
- Log packing and message time per order for one week.
This is an estimate, not advice
Every result here is a rough model based only on the numbers you enter. Sidequity is an informational tool and does not provide professional, tax, legal, investment, or financial advice, and it makes no income guarantees. Any tax set-aside is a planning placeholder, not a tax calculation.
For decisions that affect your money, taxes, or business, review your situation with a qualified professional. See our full disclaimer.
Frequently asked questions
How much does Etsy take per sale?
U.S. sellers: 6.5% transaction plus 3% + $0.25 processing on the order total, plus listing fees. See Etsy Help.
Does Etsy charge fees on shipping?
Yes. Etsy Help states the transaction fee applies to the total order including shipping.
Is this Etsy’s official calculator?
No. Sidequity uses Etsy-published rates for education. Confirm on Etsy Help.
This guide was last updated June 2, 2026. Back to all guides.