Online selling

Blog Ad Revenue Calculator

Ad RPM looks attractive until pageviews and content costs are real.

Last updated June 2, 2026

Enter pageviews, RPM, network cut, and costs for monthly net.

When to use this calculator

  • You monetize a blog with display ads and need net after hosting and writing hours.
  • You compare RPM tiers from ad networks against your actual pageviews.
  • You weigh blog ads against affiliate or newsletter income on the same site.

Inputs you need

  • Monthly pageviews and RPM you actually see or expect from your niche.
  • Hosting, tools, and email costs per month.
  • Hours spent writing, editing, and updating posts each month.
  • Tax reserve percent on profit.

Expenses people forget

  • Time to refresh old posts for SEO and ad placement.
  • Premium themes, plugins, and email tools before revenue scales.
  • Seasonal RPM drops in Q1 on many finance and lifestyle niches.
  • Traffic you need before premium networks accept the site.

Your numbers

Example values are shown so you can see how it works. Replace them with your own.

Estimated net monthly profit
$425
  • Gross monthly revenue$600
  • Total costs and fees- $100
  • Estimated tax reserve- $75
  • Net monthly profit$425
  • Profit margin70.8%
  • Annualized net$5,100
Strong
Probably worth testing

Healthy margin per sale. Focus on consistent volume and keeping fees and returns under control.

Suggested next steps

  1. Re-run with your worst month's costs, not your best.
  2. Track fees and returns separately as volume grows.
  3. Raise price before scaling ad spend.

Estimates only, based on the numbers you enter. Nothing is saved to the page address. Tax figures are rough planning numbers, not filing advice.

Assumptions this calculator makes

  • Revenue and costs are steady monthly averages.
  • Tax reserve is a rough set-aside, not tax advice.

This is an estimate, not advice

Every result here is a rough model based only on the numbers you enter. Sidequity is an informational tool and does not provide professional, tax, legal, investment, or financial advice, and it makes no income guarantees. Any tax set-aside is a planning placeholder, not a tax calculation.

How to interpret the result

Net monthly is what you can plan around.

Thin margin leaves no room for a bad month.

What this calculator does not know

  • Mediavine, Raptive, or AdThrive acceptance and floor requirements.
  • Affiliate or sponsored post income on the same property.
  • Core Web Vitals impact on RPM in your template.

Common mistakes

  • Ignoring marketplace fees.
  • Forgetting ad spend.
  • Using gross revenue as profit.

Suggested next steps

  • Run low and high RPM cases before quitting a day job.
  • Read is blog ad revenue worth it for network RPM ranges.
  • Compare affiliate-income or newsletter-income on the same audience.

Estimates only. Not tax, legal, or financial advice.

Frequently asked questions

Is profit guaranteed?

No. This is an estimate from your inputs.

What tax reserve should I use?

A rough planning set-aside, often 20 to 30 percent of profit. Confirm with a tax professional.

Why are margins thin?

Fees, ads, returns, and unit costs stack on every sale.

How do I improve margin?

Raise price, cut input cost, or reduce fees and ad spend.

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Blog Ad Revenue Calculator last updated June 2, 2026. Back to all calculators.